Category: Media Strategy/Marketing Tips

• January 5, 2019

  An Awesome Tool for Authors to Build Email Lists, Readers to Get Free Books!

  Happy Saturday fellow readers and indie authors! I recently found an awesome new (affordable) tool  to help build my email list as an author. It’s also fantastic for readers who want to get free books from new authors in exchange for reviews. And no — it’s not NetGalley. The name of the tool is Voracious…
• February 21, 2013

  It Snowed in Phoenix! And How to Pitch Magazine Editors

  What’s that about global warming again? Oh, right … it freakin’ snowed IN THE DESERT yesterday! I live in Phoenix, Ariz., and it actually snowed here. Seriously. I borrowed some Facebook images from our local news stations to prove it: And because I have nothing else to say, I’m re-publishing a VERY old blog post, before anyone…
• November 5, 2012

  Is Twitter Still Popular (and Useful)?

  Maybe you’ve noticed it too, and you’re asking yourself the question: Is Twitter still popular enough, that it’s worth your continued time investment? The Pew Research The Pew Research Center released its “Twitter Use 2012” findings at the end of May. Among them were: 15 percent of online adults use Twitter, and 8 percent use it on…
• June 7, 2012

  The #1 Reason I’ll ‘Unfollow’ You on Twitter

  I’ve seen a Twitter trend lately … and it’s been driving me crazy. You do this to me, expect an unfollow right away! Wondering what it is?View post to subscribe to site newsletter.
• May 25, 2012

  Are Blogs Dying?

  Two weekends ago, I spent my Saturday and Sunday in Washington, D.C. (for the first time—yeah!) at the 7th Annual Military Blogging Conference … and an interesting subject arose during one of the panels. Are blogs dying? And therefore, subsequently, is the future of sustaining an online presence moving the way of social engagement on Facebook pages…
• April 19, 2012

  5 Lessons I’ve Learned from Reporter to PR

  I used to hate PR (public relations) people when I worked on the newspaper. And really, I still kinda cringe when someone calls me a PR professional. “I’m in media relations,” I always correct them. I don’t spin. I don’t twist. I just educate the public the best I can for a company. Would I…
• April 5, 2012

  My Secret to Finding New Readers, Followers

  I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a writer). It’s a very simple concept, really, but a difficult one for many to grasp.…
• January 12, 2012

  Content Marketing: What You DIDN’T Know

  It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, use it to develop a loyal readership. Business owners, use it to create customers. Editors…
• December 7, 2011

  How to Get (Many) Comments on Your Blog

  *Please note this is now an older post. It’s still helpful, but for more updated tips on marketing your name or brand to the public, please see the note at the end of this post.   The first thing I noticed about Nina Badzin was her Twitter following, which eventually led me to her blog.…
• October 20, 2011

  Top 5 Posts to Develop a (Solid) Online Presence

  A year ago, I hated—and I mean hated—anything social media. I’m a traditional writer, and blogs destroyed my field: journalism. Right? Well, only partially. In a few weeks, my story, “Death of a Dream,” will premier on the new Anthem Exposition, and you can read how I turned from hater to believer. But until then,…