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Tag: PR
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5 Lessons I’ve Learned from Reporter to PR
I used to hate PR (public relations) people when I worked on the newspaper. And really, I still kinda cringe when someone calls me a PR professional. “I’m in media relations,” I always correct them. I don’t spin. I don’t twist. I just educate the public the best I can for a company. Would I…
Shari Lopatin
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The 3 Questions EVERY Blogger Must Ask Themselves
I’ve somehow evolved into the very thing I promised myself I’d never become: a media strategist. You see, once upon a time, I was a newspaper reporter, a.k.a. a Jedi Knight. Then, the evil economy forced me into the Dark Side (a.k.a. public relations). And somewhere along the way, I decided if I wanted to…
Shari Lopatin
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5 Killer Twitter Tips: Expand Your Network Power!
*Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…
Shari Lopatin
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The Curse of Knowledge–Do You Have It?
I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece of advice for any writer OR business owner trying get a message to the public.…
Shari Lopatin
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3 Social Marketing Lessons from a Bananagram
Plastic letters in a banana. Was I hallucinating? No, but after one simple email, I switched from a skeptic to an advocate for this unique “game.” I’m talking about the new age of social media marketing. About a week ago, I wrote a humorous, yet cynical blog post entitled, “Bananagrams: The New Age of American…
Shari Lopatin