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Tag: business
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How I Made $1,000 in My Third Month Writing on Medium
I was surprised by my success writing as part of the Medium Partner Program and thought I’d share how I did it to help other writers
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Why Quality Still Matters on Social Media
Ever since Facebook’s latest algorithmic checkmate, the Internet has been buzzin’ about ways for brands to continue reaching their followers. (In case you haven’t been tracking the trends, Facebook dropped its organic reach to low, single-digit percentages. In other words, if you don’t pay to promote your posts to your current followers, most won’t see…
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My Secret to Finding New Readers, Followers
I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a writer). It’s a very simple concept, really, but a difficult one for many to grasp.…
Shari Lopatin
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Content Marketing: What You DIDN’T Know
It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, use it to develop a loyal readership. Business owners, use it to create customers. Editors…
Shari Lopatin
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From Hot Journalist to Retail: Q&A with Author Caitlin Kelly
Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor for WorldBusiness in New York and a successful author of two books. Caitlin has been…
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5 Killer Twitter Tips: Expand Your Network Power!
*Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…
Shari Lopatin
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The Curse of Knowledge–Do You Have It?
I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece of advice for any writer OR business owner trying get a message to the public.…
Shari Lopatin
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Thank You to My Awesome Subscribers! An Invitation . . .
This post is not intended to be mind-blowing, or to knock you off your feet in pure revelation. No. This post is merely intended as a kind, sincere, warm-hearted thank you to all my subscribers. I’ve recently had several new individuals and connections subscribe to my blog—everyone from Bananagram fanatics, to Jews, to animal lovers…
Shari Lopatin