Yes, You Have to Price Your Books Low if You Want People to Buy Them

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You dedicated two years to working on your first novel (here’s mine!). Spent several hundred dollars (or even a couple thousand) on editors and designers.

And now that you’re ready to publish, you’re being told to price your book LOW?

Screw that, right?

I’m Here to Tell You that Low Prices = Higher Readership

I do not advocate giving your book away for free, unless for reviews or giveaway contests. However, if you’re an indie author and you’re publishing your debut novel, you might have to sell your book for less than what it’s worth.

AT FIRST.

If you’re launching your indie career, I doubt this will be the last book you write. So the goal of publishing your first book should be about building readership. An engaged and dedicated readership, who will then buy book #2, and #3, and so forth …

What’s the best way to get readers to take a chance on an indie author they’ve never heard of before? Remove the risk; price your book low.

Increase Prices as Readership Grows

As you begin to build a readership, and people recognize your value as an author, they’ll be more willing to pay a couple of extra dollars for your next book.

Also, as your reviews and sales accumulate on Amazon, at bookstores, and at libraries, you’ll build enough “social validation” to increase prices of your published works.

In essence, think of your indie career as a marathon, not a sprint.

Don’t Forget to Reward Your Most Dedicated Fans!

When the time comes to begin increasing your prices, don’t forget about the readers who launched you to this place of success! Make sure to offer them discounts and benefits for remaining loyal fans.

  • Coupon codes
  • Pre-order deals with special pricing
  • Giveaways just for them

WHAT DO YOU THINK? Do you agree that indie authors should price their books lower to begin building a readership? Comment below!

Why Indie Authors Have to Stick Together

I’ve heard self-publishing “experts” say time and time again that no big difference exists between an author going the traditional route or the indie route.

Ahem — I beg to differ.

Therefore, here are the reasons why us indie authors have to stick together:

1) We have to pay for EVERYTHING.

Editors, designers, copyright filing, advertising, and yes, book tours.

2) And let’s just admit it. Major traditional publishers have one gargantuan advantage over us: connections.

Connections to major media outlets (like the New York Times and Entertainment Weekly), to librarians, to book store owners, to distributors, and to online influencers.

3) No one takes us seriously when we’re starting out.

4) Those dang literary pirates want to steal and sell our stuff!

5) We’re a bunch of anti-establishment rebels.

Of course, we take on this load because we have SO MUCH MORE CONTROL. Over everything.

  • Creativity
  • Legal rights
  • Marketing
  • Design
  • Presentation
  • Pricing

But man, for an indie author trying to make it, you guys know this is an uphill battle! I don’t care what anyone says, going indie is a tougher climb. And this, my friends, is why we all gotta stick together.

While you’re here, did you know I published my debut novel six months ago? “The Apollo Illusion” is a science fiction dystopia about a future society’s frightening overdependence on technology. Learn more by clicking here!

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New! ‘Shari’s Pick’ Will Highlight Top Recommended Books

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Hmmm, which amazing book will I pick to recommend next?

 

“Shari’s Pick will be the cream of the crop, the stuff that sticks in my brain like flypaper, the books that if you have time for nothing else, you’ll want to read THIS.”

 

I’ve decided to launch a new, bookish thang here on my blog and for my Readers Club email list. I’m calling it, “Shari’s Pick.”

This week, I signed up for NetGalley to start receiving Advanced Reviewer Copies (ARCs) from publishers before they hit the bookshelves. And … (deep breath) … I bought a Kindle (yes, to this day, I’d refused to buy an e-reader). Not to mention, I began reviewing already-published books in several places:

Out of everything I review (both published and ARCs), I’ll pick a top recommendation once every few months. I’d love to do this monthly, but with my schedule, I only have time to read one book per month, on average.

Shari’s Pick will be the cream of the crop, the stuff that sticks in my brain like flypaper, the books that if you have time for nothing else, you’ll want to read this.

Why would you listen to little, old me?

Let’s just say I’m picky. OK, maybe that’s an understatement. Critical. Meticulous. Fastidious.

But I’m fair, too. I don’t believe in cruelty, but honesty, on the other hand, you will find.

I also write for a living. I’m a former newspaper reporter. I’ve written for national magazines. I’m a current corporate communications professional. I’ve edited three novels, corporate jargon, e-newsletters, and oh yeah – I’m also a published indie author.

So … my tastes are discriminatory—not by genre or author—but by quality. If you’re looking for quality, you’ll find it from Shari’s Pick.

Be the first to know Shari’s Pick!

Whenever I announce a new Shari’s Pick, my Readers Club subscribers will hear it first! Therefore, if you don’t want to miss the first Shari’s Pick (which I have yet to announce), sign up for my Readers Club now! 😉

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What it’s Like to Be 2 Millennia Old?

The following is a guest post from a mysterious writer. You must read until the end to discover the secretive recluse …

Everyone has their secrets.

Mine is more complicated than most. Sure, I look like a perky twenty-four-year-old with resting bitchy face, but you’d be wrong. At least about the twenty-four-year-old part.

I’m actually older than Jesus and far more cynical.

So, you might be asking yourself, what’s it like to live for two millennia? Allow me to explain in GIFs. They’re the “in” thing now, right?

1) Like you simply can’t deal with the human race’s stupidity for a second longer.

2)  Like you’re in a crowded room and completely standing still.

3) Like getting close to anyone is just another road trip to heartache.

4) Like times and technology might be changing, but really, that’s about it.

5) Like you’d rather slide down a banister of razor blades into a pool of alcohol—than be forced to make new friends.

6) Like you could totally ace any history test thrown at you.

7) Like whenever you meet someone without ulterior motives, you might just faint.

8) Like in all honesty, the majority of the time, it’s just…

This probably didn’t sell you much on the glorious lifestyle of being older than dirt—but deal with it. In all honesty, it’s not all it’s cracked up to be.

Then again, maybe you’re a sadist. C’mon, I know at least a few of you reading this are. If that’s the case, feel free to linger a bit longer in my world. Check out Oracle by Carissa Andrews—but don’t say I didn’t warn you.

Oracle-XLarge

Wondering who Carissa Andrews is now? Well, you can find her:

The Great Goodreads Confession of 2018 (from a Goodreads Author, Nonetheless)

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Let me make a confession: technically, I’ve been a Goodreads member since 2008 or 2009. But I lost my username, password, and old email address. And I couldn’t get back in (can we say “BUMMER?”).

I know, I know.

For someone who wrote a science fiction dystopia about the future repercussions of a society that’s overdependent on technology, you’d think I could get back into my own Goodreads account.

Alas …

So here I am, blogging like a beggar, asking YOU to follow me on my new Goodreads Author page.

Go ahead. Laugh. Get it out of your system.

Now that we’ve cleared that, I do want to clarify that I love reviewing books. And discovering new books. And recommending new books. It’s kinda become my new thing. Seriously. And so much of that will be done on Goodreads.

So besides sounding like a desperate, needy, social media attention whore, I actually do offer some value on Goodreads and genuinely want to know what you’re reading, reviewing, and discussing as well. So what’dya say? Wanna connect on Goodreads?

 

 

 

From Journalist to Horror, Author John Coon Gets Real on His Journey

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I am so excited to have new author and veteran journalist, John Coon, on my blog today! John agreed to an interview about his debut horror novel, Pandora Reborn (which frankly, looks crazy scary, so you should check it out). So, without further ado …

SHARI: You’re a fellow journalist! I always love connecting with other journalists. Can you tell me how your career as a journalist influenced your development as a creative writer and author?

JOHN: One cool thing about journalism is that it really teaches you how to be a storyteller. You learn to listen to how people think and how they speak and watch what they do in so many different situations. You train yourself to notice even the smallest details, so your audience is engaged and informed by your story from the lede until the final sentence.

It makes shifting gears from journalism to fiction so much easier. Many of the same principles that enhance journalism also make a novel or short story better. A journalist is essentially as much of a story teller as a fiction author. Crafting a well-written story requires a blend of skill and art and journalists understand how to strike that balance.

Where being a journalist has helped me the most as a fiction author is shaping characters. I’ve worked in the media for 15 years now and it has given me a chance to literally meet people from all walks of life. Their personalities offer some inspiration to me when I create main characters, secondary characters and even ancillary characters. It helps me paint a much more realistic picture of how a specific character will react in a given situation.

SHARI: You have mentioned that the idea for Pandora Reborn came to you in high school, 20 years ago. What initially sparked it, and how has the story developed over all these years?

JOHN: I grew up in a sleepy farm town called Kamas. There’s a cool bit of folklore in that area of Utah that I became aware of when I was a child. Thomas Rhoads, a Mormon pioneer, was supposedly shown a sacred gold mine, located in the Uinta Mountains, by Ute leader Chief Walkara. Rhoads was allowed to extract gold for the sole purpose of financing construction of the Salt Lake Temple. No one was permitted to know the mine’s location except Rhoads and he was only shown the mine after promising to use the gold exclusively to help temple construction efforts.

Many people have reportedly died in the Uinta Mountains over the years while trying to find the lost Rhoads mine. Their deaths led to legends of a lingering curse on the mine. Learning the story sparked a question in my mind: what could make a mine cursed? At that point, an idea came to me of an ancient chest with an evil witch bound inside. What would she do if someone opened it and let her out? As the idea took shape, I also drew on elements of Pandora’s box in Greek mythology and the Jewish legend of the dybbuk box.

My idea sparked by the rural folklore formed the basic foundation for Pandora Reborn. I always had the woman in black as a central antagonist and teenagers were always the ones who ended up battling her. A large percentage of my main and secondary characters in Deer Falls came to me in a rudimentary form in the beginning. As time went on, I filled in the details on each individual character, added new ones as needed, and sketched out different scenes that ended up in the final story.

Even with it being a horror story, some key elements drew inspiration from my my work as a sports journalist. I covered high school sports for several years and that led to my central character, Ron, evolving into a high school soccer player. It also influenced using a high school soccer game as a setting for a pivotal scene within the main narrative.

SHARI: Your genre of choice is horror. Why do you prefer writing horror, and who are some of your literary influences?

JOHN: I do enjoy writing horror, but it actually isn’t my only genre. My first writing project, which I started at 12 years old, was a comedic children’s book with cats as the main characters. Then, during the summer immediately following my high school graduation, I wrote a rough draft for a 400-page science fiction novel. Both are stories that I love and I fully intend to polish and publish both books within the next 2 to 3 years. The science fiction novel, in particular, will be the first in a six-book series. I already have detailed outlines, character sketches and backstory notes for the other five books.

People may ask, ‘Why don’t you just pick one genre and stick with it?” I don’t find any fun with taking that approach in fiction. My goal is to share specific stories and characters with the rest of the world. One genre that works well for one set of characters may not work at all for another set of characters. I always admired classic authors who could just tell a story and not worry about what category it fit into along the way.

My literary influences attest to that philosophy. I loved reading classic authors Edgar Allan Poe, Jack London, C.S. Lewis, H.G. Wells and Jules Verne while growing up. As I aged, I delved into popular modern authors like Stephen King, John Grisham and Michael Crichton; as well as some less notable authors. I simply enjoy reading and telling good stories, no matter what form they end up taking.

SHARI: You live in Utah, but the setting for your novel is a rural Colorado town. What drove you to write about Colorado over your current state of residence?

JOHN: I wrestled with the setting for Pandora Reborn for some time. Originally, I planned to set it in a fictional rural Utah town because of what sparked my novel’s origin. I ultimately chose to move it to a fictional rural Colorado town to give myself more creative freedom.

Setting it in Colorado opened the door to create a story that could appeal to a broader audience. I could simply focus on developing characters and let the plot unfold in a natural way. I did not have to worry about any ancillary concerns. If I stuck with the original Utah setting, that would not have been the case. When you set a story in Utah, you inevitably end up including characters who are Mormons. It’s impossible not to do so. But it opens up a whole can of worms.

How do you portray a Mormon character realistically in your story without stirring up trouble? Many Mormons are good people and good neighbors. But, as with any church or even a secular organization for that matter, you also have a few rotten apples lurking in the barrel. If your story includes a major or minor antagonist who also happens to be a Mormon, will that decision lead to accusations of negative stereotyping or religious bias?

I did not want to allow these concerns creep in and overshadow the novel, so I changed the setting as I developed my story further. I am happy with how it worked out. Colorado is a beautiful place and I love the irony in employing such a picturesque setting as the backdrop for horror.

SHARI: What is your favorite scene from Pandora Reborn, and why does it mean so much to you?

JOHN: It’s so tough to pick just one favorite scene because several scenes in the book carry special meaning to me. When you devote so much time to developing characters, they almost feel like family or close friends after a while.

One scene that does stand out as a favorite for me is when Christina bumps into Ron at the park after he sneaks out of his house following an argument with his mom, Emily. It is such a cool character defining moment for both teens. The scene climaxes in a powerful way with Ron getting his first exposure to the supernatural realm. It is easy enough for him to scoff and dismiss what he is told earlier in the book by multiple characters. But when he witnesses an event for himself that challenges everything he believed, it is earth-shattering for Ron.

Ultimately, I like Ron’s evolution in the scene. He takes the first steps in a journey to overcoming his own fears and selfish attitude. Christina shows a vulnerable side of her personality for the first time and you begin to see what led a girl like her to end fall in with the detention crowd at Deer Falls High.

I love moments that challenge characters to step outside their comfort zone and force them to grow. It is what makes a story fun and rewarding.

SHARI: If your readers take ONE thing away from reading your book, what would you want it to be?

JOHN: Isolation is a dangerous thing. No one should be on an island of their own making. You need to team up with family and friends to prevail in life’s battles.

When Pandora Reborn opens, every major character is in a state of metaphorical or literal isolation. You have Ron who has been uprooted from his old life and dropped into a new town against his wishes. You have Dean, who spends his days and nights alone and consumed by fears brought on by tragic events from 55 years earlier. There is the woman in black who is literally isolated from other living things due to her evil nature until she is foolishly released from an ancient chest back into the world.

In every case, isolation has a negative impact. Ron develops a selfish woe-is-me attitude that strains his relationship with his mom. Dean has gradually lost his mind because he won’t allow himself to heal from past trauma. The woman in black is consumed by a malevolent spirit and a thirst for vengeance because of what she suffered centuries earlier.

Ultimately, the idea of overcoming isolation through unity, teamwork and love serves an important role in how the story plays out. The toughest battles aren’t meant to be fought and won alone.

SHARI: Pandora Reborn is your debut novel. What have you learned about the world of publishing since it launched, and what advice would you offer to first-time writers?

JOHN: It’s a bit of a shock to see just how crowded the marketplace is for traditional books and ebooks. Thousands of new books are released each month by indie authors. Writing and publishing a book is just the first step in the journey. Marketing and promotion is equally important if your goal as an author is to get your book out in front of as many eyes as possible.

The best thing a writer can do is to construct a sustainable marketing platform for themselves and their book well before it is released. This includes everything from building an active social media presence and connecting with other authors and readers to starting a website and blog dedicated to your book and other topics relevant to your writing endeavors.

Creating exposure is the name of the game in publishing. You want people to know about your book and give them a reason to buy it. That means putting in the work ahead of time, so  you don’t get lost in the independent publishing equivalent of the slush pile with your intended audience.

SHARI: In your opinion, what makes a great horror story, and how did you try to incorporate that into your book?

JOHN: Horror is most effective when it incorporates real fears into the narrative. No rational person is going to be concerned with a vampire or a zombie attacking them in real life. When a horror story can make an antagonist embody a real-life fear, however, it creates a lasting effect on the reader long after they finish the last page. The goal of every good horror author is to get their reader looking over their shoulder and wondering what is lurking in dark corners.

With Pandora Reborn, I played with themes of isolation, obsession and revenge to inspire fear. What makes the woman in black truly frightening as an antagonist, in my opinion, isn’t her skill in dark magic. It is her cold calculating thirst for revenge and power. She wants to control the world around her while delivering a warped version of justice to people she feels wronged her. The scariest part with the woman in black is that she feels justified in all that she does. She sees herself as a hero. That’s what separates a truly frightening antagonist from a cartoonish villain you might see in a low-quality slasher movie.

**John Coon first discovered his passion for writing at age 12 when he composed several short stories on an old typewriter at his parents’ house. After graduating from the University of Utah in 2004, John soon turned a part-time job on the scoreboard staff at the Salt Lake Tribune into a full-time job as a reporter covering sports and business. He has worked as a journalist for 15 years and currently freelances for multiple media outlets including, most notably, the Associated Press. John published his debut novel, Pandora Reborn in June, 2018. He currently resides in Sandy, Utah.

Grab your copy of Pandora Reborn below!

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How to Deal with Criticism After Publishing Your Book

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No matter how you slice it, reading criticism of your beloved book is hard. Especially when it’s your first book, and a critique can feel like a personal assault on your child.

I get it. As I prepared to read the first public reviews of my debut novel, The Apollo Illusion, I mentally put up my “wall.” I’ve been a journalist and professional writer for 12 years now, and I became an expert at letting naysayers be naysayers.

But reading criticism of my first novel as a published author—as a creative writer—was a whole different universe I wasn’t prepared for (even though I thought I was).

You will undoubtedly LOVE some of the reviews you receive. You’ll share them on social media, on your blog, in your newsletter, or in paid advertisements. However, others may feel unfair (or at least aspects of them may feel unfair). But everyone knows, as an author, it’s not your place to defend your work once it’s been published.

Judgement now becomes the public’s job.

So, how do you cope when you have to remain silent?

First of all, understand that by trying to argue with the critics, you’ll appear defensive and immature. People will think you’re thin-skinned or an unsuccessful writer who simply can’t take the heat.

In my opinion, the only time you should publicly criticize a critic, is if the critic attacks you PERSONALLY, attacks a loved one, or makes a statement that is false and slanderous (such as claiming you plagiarized your work, when you didn’t).

Here are the ways I dealt with silently swallowing some of the critiques I received:

  1. Realize the unfavorable or unfair review is just ONE PERSON’S opinion. And people are entitled to their own opinions, right? As writers, we thrive on freedom of speech and expression of ideas. It’s all part of the dialogue.
  2. The copyright of your work belongs to you, but the judgement of your book belongs to the readers. It’s the next stage in the creative process, and you have to understand that YOU DON’T OWN THIS. So let it go.
  3. You will probably receive far more positive reviews than negative reviews, so concentrate on the trends! I know this has been true for me with The Apollo Illusion. When I look at the big picture, I realize that overall, people liked my book far more than they disliked it.
  4. You cannot please everyone. What one person loves, another person will hate. Your reviews will reflect this, so try not to take them personally. What matters is that you stuck to YOUR vision when writing your book.
  5. It takes time to build the emotional barrier against critiques of your work. If you’re on your first or second book, be patient. With time comes experience, and with experience comes expertise. I know that I need to give myself more time to get better at “not caring” what others say about my creative work.

If all else fails, you can always decide to just not read the reviews of your book!

**As a writer or author who has dealt with critics, what would YOU add to this list? Comment below, and don’t forget to share!**

Liked this post? Get social with Shari!

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America, How I Weep

 

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Courtesy of “Beverly & Pack” via Flickr

 

America, How I Weep

A Poem, by Shari Lopatin

©Shari Lopatin, 2016

 

Oh America,

How I weep for thee!

My once beautiful muse,

My distant refuge.

Your maternal embrace

Protected our grace, and welcomed

My family whole.

 

But now I stand atop your dream,

In cowardice and fear I glean …

We watch with haste,

Such distaste,

And mourn the death of hope

And faith.

 

America, when will you rise?

And crush the hate which I despise?

With this prayer,

I say to thee,

Revive the truth in us … in me.

 

 

Workspace Design Ideas to Increase Your Productivity and Creativity

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Today, I have a cool guest post from a company called Modernize. I don’t usually allow companies to guest post on Rogue Writer, but these guys pitched an idea on decorating your writing space to help inspire creativity and increase productivity!

So naturally, I just had to say yes. I found these tips helpful, and the pictures a lot of fun. I hope you do, too. 🙂

Workspace Design Ideas to Increase Your Productivity and Creativity

By Jane Blanchard

No matter if you’re an artist in a studio or a businessperson in an office, your work environment has a major impact on your productivity and efficiency. Because of your surroundings, you could be unknowingly making it harder to focus and concentrate. It’s bad enough when your work space isn’t conducive to getting tasks accomplished and making headway on important projects, but perhaps your work space is even physically and emotionally draining.

When you work from home and depend upon your own diligence to ensure that obligations are met and important duties are fulfilled, the design of your home work space is one of the most important factors in your productivity. In fact, studies have shown that the most important determinant in an your ability to focus is your physical surroundings.

With that said, here are some tips and design ideas for a workspace at home that will help make you as productive, creative, and efficient as you can be.

Ample Lighting

Though it’s often overlooked, lighting is crucial to a successful work space. Without sufficient lighting, you’ll be straining your eyes in order to see, which can cause debilitating headaches; you’ll also experience fatigue much faster than you normally would, and it’s been said that spending prolonged periods of time in dark spaces can produce depression or exacerbate depressive symptoms.

Via Modernize
Via Modernize

This home office has plenty of natural light coming from the large windows and skylights, but also has plenty of ambient lighting installed for working into the night time if need be. Additionally, experts have said positioning the desk in front of a window to give you a view of natural scenery can have a calming effect, helping to prevent you from succumbing to stress while also inspiring and promoting your creativity.

Desk and Chair

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Via Modernize

No matter what type of work you do, a good desk and a chair are incredibly important and are likely the center of your work space. Anyone who’s sat at a desk only to spend several minutes adjusting the seat and scooting the chair around to find a vantage point that lets you reach all the desk’s contents knows that, in terms of comfort and productivity, it’s incredibly important to have a desk and chair that fit your individual body. According to ergonomics, the top of your computer screen should be at or below eye level, both of your feet should reach the floor, and you should use an adjustable chair that allows you to recline occasionally to help reduce pressure on your spine and avoid back pain.

Color

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Via Houzz

You might choose your paint colors based on a whim or what strikes you as attractive on any given day, but you should be aware that colors significantly affect people on an emotional and even a physical level. According to color psychology experts, when you want to boost focus you should consider surrounding yourself with lots of greens. Teal and blue-green colors can inspire motivation, and blue has been said to inspire productivity specifically.


Hi! I’m Shari Lopatin. I’m a professional writer, editor, journalist, and social media strategist with a decade of experience in media and communications. I live in Phoenix, Ariz. and blog about finding a literary agent, writing tips, social media or tech trends, and sometimes current events. Oh yeah, I also edit novels for self-published authors or writers needing help before querying literary agents. Are we friends yet on Facebook and Twitter?


Up to 40 Rejections, and Counting

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I’m officially baptized into the world of creative writing. I’ve been rejected by 40 literary agents … and the number keeps climbing.

Is it frustrating? Yes. Is it angering. Definitely. Am I giving up? HELL NO.

Why? Because I’m a writer, dammit. And writers get rejected over and over and over and over and over and over and over and over and over and over and over again. We’re the foot soldiers of the artistic world.

Of course I sometimes ask myself, “What the heck are you doing, Shari?” Then, however, I read articles such as this one, from Fast Company: “Mad Men creator Matthew Weiner’s reassuring life advice for struggling artists.

COOL!

Did you know that Mad Men was rejected for seven years—seven freakin’ years—before AMC finally said yes? And before Mr. Weiner even had the success and connections to create Mad Men, he spent nearly his entire first decade of post-college life struggling as a no-name writer in Hollywood, getting told NO over and over and over and over and over and over again?

This man is a veteran, folks. Out of everything he said, I think this was the most important piece of advice:

“You can’t set a clock for yourself. If you do, you are not a writer.” –Matthew Weiner

May we all keep fighting along, and may we all realize that setting a clock is the ultimate defeat. Keep writing, my friends. Keep writing.


Hi! I’m Shari Lopatin. I’m a professional writer, editor, journalist, and social media strategist with a decade of experience in media and communications. I live in Phoenix, Ariz. and blog about finding a literary agent, writing tips, social media or tech trends, and sometimes current events. Oh yeah, I also edit novels for self-published authors or writers needing help before querying literary agents. Are we friends yet on Facebook and Twitter?