An Awesome Tool for Authors to Build Email Lists, Readers to Get Free Books!

voracious readers only screen grab

Happy Saturday fellow readers and indie authors! I recently found an awesome new (affordable) tool  to help build my email list as an author. It’s also fantastic for readers who want to get free books from new authors in exchange for reviews.

And no — it’s not NetGalley.

The name of the tool is Voracious Readers Only, and it’s a start-up based out of the U.S. The company found me after I listed my debut novel, The Apollo Illusion, in Publishers Weekly last year, and offered me a free trial. After receiving around 20 new email subscribers within two days, I decided to sign up for a few months and was thrilled with the results.

Here’s How Voracious Readers Only Works:

As an author:

  • You pay around $20 per month and choose the book you want to give away for free.
  • Voracious Readers Only finds target readers for you and shows them your book.
  • The readers who are interested sign up for your email list in exchange for a free reviewer copy.
  • Voracious Readers Only follows up with the readers to gently remind them to leave reviews. Then, the company notifies you after the reviews have been posted.

As an indie author and debut novelist, building a readership has been imperative, but I don’t have tons of money to invest in ads. I decided to invest about $60 over three months in Voracious Readers Only.

The result? I went from about 30 email subscribers to about 220 subscribers within those three months.

And guys — I didn’t have to do anything. I don’t know about you, but those $60 were well worth it. My new email subscribers regularly open, read, and engage with my e-newsletter, The Readers Club. They will most likely become future buyers of future books.

As a reader:

  • You sign up for Voracious Readers Only FOR FREE.
  • The company will send you book recommendations based on your likes and interests.
  • You choose which books you want to read.
  • Sign up for the author’s email list and download his or her book for free!

Just remember to try and review the book on Amazon and Goodreads, or even your blog. Indie authors give away their books to help build buzz, which will eventually lead to sales. And we LOVE you guys for helping us get there!

So There You Have It

If you’re an indie author, I highly recommend you check out Voracious Readers Only. I think they still have the free trials going on, so you can test it before investing your money.

And by the way, the company doesn’t know I wrote this blog post. THIS IS ALL ME. When I find a great tool that benefits both readers and indie authors, I believe in sharing the good fortune! And I wanted to help Voracious Readers Only find some new clients too, because they were so good to me.

Best of luck, and Happy Reading!

Yes, You Have to Price Your Books Low if You Want People to Buy Them

Buy my book meme

You dedicated two years to working on your first novel (here’s mine!). Spent several hundred dollars (or even a couple thousand) on editors and designers.

And now that you’re ready to publish, you’re being told to price your book LOW?

Screw that, right?

I’m Here to Tell You that Low Prices = Higher Readership

I do not advocate giving your book away for free, unless for reviews or giveaway contests. However, if you’re an indie author and you’re publishing your debut novel, you might have to sell your book for less than what it’s worth.

AT FIRST.

If you’re launching your indie career, I doubt this will be the last book you write. So the goal of publishing your first book should be about building readership. An engaged and dedicated readership, who will then buy book #2, and #3, and so forth …

What’s the best way to get readers to take a chance on an indie author they’ve never heard of before? Remove the risk; price your book low.

Increase Prices as Readership Grows

As you begin to build a readership, and people recognize your value as an author, they’ll be more willing to pay a couple of extra dollars for your next book.

Also, as your reviews and sales accumulate on Amazon, at bookstores, and at libraries, you’ll build enough “social validation” to increase prices of your published works.

In essence, think of your indie career as a marathon, not a sprint.

Don’t Forget to Reward Your Most Dedicated Fans!

When the time comes to begin increasing your prices, don’t forget about the readers who launched you to this place of success! Make sure to offer them discounts and benefits for remaining loyal fans.

  • Coupon codes
  • Pre-order deals with special pricing
  • Giveaways just for them

WHAT DO YOU THINK? Do you agree that indie authors should price their books lower to begin building a readership? Comment below!