Tag: Social media
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Why I’m Cutting Back on Social Media as an Indie Author
A week before Christmas in 2018, a virus attacked my brain stem. Technically, it was my vestibular nerve, which is responsible for communication between the eyes, inner ears, and brain. The condition is called vestibular neuritis (yes, you can Google it). The result of this random, weird sickness was the world wouldn’t stop spinning and…
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The Great Goodreads Confession of 2018 (from a Goodreads Author, Nonetheless)
Let me make a confession: technically, I’ve been a Goodreads member since 2008 or 2009. But I lost my username, password, and old email address. And I couldn’t get back in (can we say “BUMMER?”). I know, I know. For someone who wrote a science fiction dystopia about the future repercussions of a society that’s…
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3 Lessons from My Year Without Blogging
I’ve been back to blogging for a few months now, but before that, I stepped away from the blogging world for a year to finish my novel. When I re-launched Rogue Writer, one of my longtime blogging buddies, Nina Badzin, commented, “I would love to see a post on how it felt to step away and…
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Why Quality Still Matters on Social Media
Ever since Facebook’s latest algorithmic checkmate, the Internet has been buzzin’ about ways for brands to continue reaching their followers. (In case you haven’t been tracking the trends, Facebook dropped its organic reach to low, single-digit percentages. In other words, if you don’t pay to promote your posts to your current followers, most won’t see…
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Is Twitter Still Popular (and Useful)?
Maybe you’ve noticed it too, and you’re asking yourself the question: Is Twitter still popular enough, that it’s worth your continued time investment? The Pew Research The Pew Research Center released its “Twitter Use 2012” findings at the end of May. Among them were: 15 percent of online adults use Twitter, and 8 percent use it on…
Shari Lopatin
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The #1 Reason I’ll ‘Unfollow’ You on Twitter
I’ve seen a Twitter trend lately … and it’s been driving me crazy. You do this to me, expect an unfollow right away! Wondering what it is?
Shari Lopatin
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Are Blogs Dying?
Two weekends ago, I spent my Saturday and Sunday in Washington, D.C. (for the first time—yeah!) at the 7th Annual Military Blogging Conference … and an interesting subject arose during one of the panels. Are blogs dying? And therefore, subsequently, is the future of sustaining an online presence moving the way of social engagement on Facebook pages…
Shari Lopatin
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My Secret to Finding New Readers, Followers
I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a writer). It’s a very simple concept, really, but a difficult one for many to grasp.…
Shari Lopatin
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From Social Media to Hollywood Writing: True Story!
So, have you heard about James Erwin, the writer who made it famous from Des Moines, IA, because his Reddit post landed him a writing gig for Hollywood? Mashable wrote an article about him earlier this week (which is why I didn’t wait until next Thursday to post). In short, from the article: During a…
Shari Lopatin
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Content Marketing: What You DIDN’T Know
It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, use it to develop a loyal readership. Business owners, use it to create customers. Editors…
Shari Lopatin