Category: Media Strategy/Marketing Tips

• The 3 Questions EVERY Blogger Must Ask Themselves

  I’ve somehow evolved into the very thing I promised myself I’d never become: a media strategist. You see, once upon a time, I was a newspaper reporter, a.k.a. a Jedi Knight. Then, the evil economy forced me into the Dark Side (a.k.a. public relations). And somewhere along the way, I decided if I wanted to…

  Shari Lopatin

  July 28, 2011

  Media Strategy/Marketing Tips

  blog, blogging, blogs, Blogspot, branding, Communications, marketing, media, PR, Social media, WordPress, Writing

• From Hot Journalist to Retail: Q&A with Author Caitlin Kelly

  Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor for WorldBusiness in New York and a successful author of two books. Caitlin has been…

  Shari Lopatin

  June 20, 2011

  Industry News, Media Strategy/Marketing Tips, Writing Tips

  authors, blogging, books, business, Caitlin Kelly, Communications, journalism, marketing, media, new books, news, professional development, publishing, retail, retail marketing, Writing

• How Can Hootsuite Help Busy Writers (or anyone else)?

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* The first time I heard of Hootsuite, I laughed. Hard. I mean seriously, who uses an owl for a mascot? Regardless of my first impression, Hootsuite has turned into a lifesaver for me–and it could for…

  Shari Lopatin

  May 16, 2011

  Media Strategy/Marketing Tips, Writing Tips

  blog, blogging, books, branding, Communications, Hootsuite, marketing, Social media, Twitter, Writing

• Q&A: Jane Friedman, Former ‘Writer’s Digest’ Publisher, Tells All

  *Please note this is an older post from my blog, but it’s still highly relevant today. However, if you would like more updated tips on promoting yourself to the public as a writer, sign up for my free monthly e-newsletter on Substack, Public Perception. I have a VERY special treat for you today. Jane Friedman,…

  Shari Lopatin

  May 2, 2011

  Industry News, Media Strategy/Marketing Tips, Writing Tips

  books, Communications, e-media, eBooks, Jane Friedman, marketing, media, news, publishing, self-publishing, Social media, Writer’s Digest, Writing

• 5 Killer Twitter Tips: Expand Your Network Power!

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…

  Shari Lopatin

  March 21, 2011

  Media Strategy/Marketing Tips

  blog, blogging, branding, business, Communications, marketing, media, PR, Social media, socialmedia, Twitter, Writing

• No Experts in Social Media (but . . .)

  *Please note: this post is now more than five years old. Some of the information may not be relevant anymore.* In the midst of researching strategies to better your blog and its following, you run across a self-proclaimed “social media expert.” RUN! Run far, far away! There are no experts in social media. That’s because,…

  Shari Lopatin

  January 25, 2011

  Media Strategy/Marketing Tips

  blog, blogging, branding, Communications, Creativity, journalism, marketing, professional development, Social media, Writing

• 3 Social Marketing Lessons from a Bananagram

  Plastic letters in a banana. Was I hallucinating? No, but after one simple email, I switched from a skeptic to an advocate for this unique “game.” I’m talking about the new age of social media marketing. About a week ago, I wrote a humorous, yet cynical blog post entitled, “Bananagrams: The New Age of American…

  Shari Lopatin

  December 6, 2010

  Media Strategy/Marketing Tips

  Brands, Communications, consumerism, Creativity, humor, marketing, pitching, PR, Public Relations, Social media, Writing

• Magic of the Magazine Staff Box: An Old Professor’s Secret to Pitching

  *This is an older post. Much of the information is still useful, but for more updated writing and pitching tips, please see the note at the end of this post!   Ever wonder HOW to find the right editor at a magazine to whom you should pitch that amazing story idea? You may or may…

  Shari Lopatin

  November 9, 2010

  Media Strategy/Marketing Tips

  marketing, news, pitching, Writing

• Enticing Magazine Editors and Media–Successfully Pitch Your Story!

  Whether you’re a PR professional selling your company’s story, or a freelancer enticing a magazine editor, understanding how to pitch well is vital. I’ve enjoyed success as a journalist and media relations professional for a reason. 1. Keep your pitches to 5 sentences or less.  As a freelancer trying to get published in a magazine, I…

  Shari Lopatin

  October 23, 2010

  Media Strategy/Marketing Tips

  marketing, news, pitching, Writing