Tag: socialmedia

• 4 Ways to Tell if Information is Real or Fake: Advice from a Former Journalist

  

  When I was a daily newspaper reporter, I always had to navigate through multiple versions of a story before I learned what really happened. We have a saying in journalism. It goes, “There are three sides to every story: side one, side two, and the Truth.” The Truth usually falls somewhere between the first two…

  Shari Lopatin

  May 13, 2020

  Current Events (and stuff), Social Issues

  blogging, commentary, Coronavirus, current events, fake news, Internet, journalism, media, misinformation, news, pandemic, Plandemic, socialmedia, technology, truth, Writing

• Why Quality Still Matters on Social Media

  Ever since Facebook’s latest algorithmic checkmate, the Internet has been buzzin’ about ways for brands to continue reaching their followers. (In case you haven’t been tracking the trends, Facebook dropped its organic reach to low, single-digit percentages. In other words, if you don’t pay to promote your posts to your current followers, most won’t see…

  Shari Lopatin

  December 1, 2014

  social media

  branding, business, marketing, Social media, socialmedia, Writing

• 5 Killer Twitter Tips: Expand Your Network Power!

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…

  Shari Lopatin

  March 21, 2011

  Media Strategy/Marketing Tips

  blog, blogging, branding, business, Communications, marketing, media, PR, Social media, socialmedia, Twitter, Writing

• The Curse of Knowledge–Do You Have It?

  I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece of advice for any writer OR business owner trying get a message to the public.…

  Shari Lopatin

  March 14, 2011

  Writing Tips

  blog, blogging, business, Communications, journalism, marketing, PR, professional development, Social media, socialmedia, Writing