Tag: branding

• December 1, 2014

  Why Quality Still Matters on Social Media

  Ever since Facebook’s latest algorithmic checkmate, the Internet has been buzzin’ about ways for brands to continue reaching their followers. (In case you haven’t been tracking the trends, Facebook dropped its organic reach to low, single-digit percentages. In other words, if you don’t pay to promote your posts to your current followers, most won’t see […]
• July 28, 2011

  The 3 Questions EVERY Blogger Must Ask Themselves

  I’ve somehow evolved into the very thing I promised myself I’d never become: a media strategist. You see, once upon a time, I was a newspaper reporter, a.k.a. a Jedi Knight. Then, the evil economy forced me into the Dark Side (a.k.a. public relations). And somewhere along the way, I decided if I wanted to […]
• May 16, 2011

  How Can Hootsuite Help Busy Writers (or anyone else)?

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* The first time I heard of Hootsuite, I laughed. Hard. I mean seriously, who uses an owl for a mascot? Regardless of my first impression, Hootsuite has turned into a lifesaver for me–and it could for […]
• March 21, 2011

  5 Killer Twitter Tips: Expand Your Network Power!

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for […]
• January 25, 2011

  No Experts in Social Media (but . . .)

  *Please note: this post is now more than five years old. Some of the information may not be relevant anymore.* In the midst of researching strategies to better your blog and its following, you run across a self-proclaimed “social media expert.” RUN! Run far, far away! There are no experts in social media. That’s because, […]