Tag: marketing
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Have You Heard? New Social Network for READERS
If you’re a new author trying to publicize your book, a gold mine just landed before your eyes. All you have to do, is reach out and grab the riches. I’m talking about the new “inReads” social network, which celebrated its full launch about a week ago, reported GalleyCat. According to the article, inReads is…
Shari Lopatin
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From Hot Journalist to Retail: Q&A with Author Caitlin Kelly
Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor for WorldBusiness in New York and a successful author of two books. Caitlin has been…
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How Can Hootsuite Help Busy Writers (or anyone else)?
*Please note: this post is now more than five years old. Some of the information may therefore be outdated.* The first time I heard of Hootsuite, I laughed. Hard. I mean seriously, who uses an owl for a mascot? Regardless of my first impression, Hootsuite has turned into a lifesaver for me–and it could for…
Shari Lopatin
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Q&A: Jane Friedman, Former ‘Writer’s Digest’ Publisher, Tells All
*Please note this is an older post from my blog, but it’s still highly relevant today. However, if you would like more updated tips on promoting yourself to the public as a writer, sign up for my free monthly e-newsletter on Substack, Public Perception. I have a VERY special treat for you today. Jane Friedman,…
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5 Killer Twitter Tips: Expand Your Network Power!
*Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…
Shari Lopatin
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The Curse of Knowledge–Do You Have It?
I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece of advice for any writer OR business owner trying get a message to the public.…
Shari Lopatin
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4 Ways a Journalist Can Help Creative Writers
A creative writer once referred to me as a “writing scientist.” I laughed at the time. But the more I think of it, as a journalist, I am a writing scientist. My degree is a Bachelor of SCIENCE in Journalism. There is a science to being a reporter, but over the years, I’ve discovered there…
Shari Lopatin
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No Experts in Social Media (but . . .)
*Please note: this post is now more than five years old. Some of the information may not be relevant anymore.* In the midst of researching strategies to better your blog and its following, you run across a self-proclaimed “social media expert.” RUN! Run far, far away! There are no experts in social media. That’s because,…
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Be the Chicken Nugget in a Bag of Vegetables
My boyfriend found a chicken nugget in his bag of frozen vegetables the other day. And just to make sure it was a chicken nugget, he popped the frozen mound into the microwave. Sure enough, it emerged crispy and delicious. Like McDonald’s. Concerned that perhaps the workers at the packaging house were rebelling, and some…
Shari Lopatin
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Are You Writing in Passive Voice? 3 Ways to Know
“Mistakes were made.” Perhaps my all-time favorite politician quote, made famous by good ol’ Richard Nixon. Mistakes were made all right. Mistake number one, Nixon boy: DON’T COMMUNICATE IN PASSIVE VOICE. Passive voice is boring. It’s what we reporters call “politician talk.” It can avoid responsibility, it will hypnotize readers to sleep, and it confuses…