Tag: Creativity

• A Miracle off 28th Ave. on Tuesday Afternoon

  It started with a simple routine walk during my lunch break. Through the same neighborhood and past the same ordinary houses occupied by the same aging couples. Wearing the same workout clothes, and pounding the pavement with the same 2-year-old tennis shoes. I continued walking down my routine path this Tuesday afternoon, feeling the steady pace…

  Shari Lopatin

  December 28, 2010

  Uncategorized

  art, blogging, Creativity, life, music, religion, work, Writing

• Are You Writing in Passive Voice? 3 Ways to Know

  “Mistakes were made.” Perhaps my all-time favorite politician quote, made famous by good ol’ Richard Nixon. Mistakes were made all right. Mistake number one, Nixon boy: DON’T COMMUNICATE IN PASSIVE VOICE. Passive voice is boring. It’s what we reporters call “politician talk.” It can avoid responsibility, it will hypnotize readers to sleep, and it confuses…

  Shari Lopatin

  December 20, 2010

  Writing Tips

  blogging, Communications, Creativity, marketing, Writing

• 3 Social Marketing Lessons from a Bananagram

  Plastic letters in a banana. Was I hallucinating? No, but after one simple email, I switched from a skeptic to an advocate for this unique “game.” I’m talking about the new age of social media marketing. About a week ago, I wrote a humorous, yet cynical blog post entitled, “Bananagrams: The New Age of American…

  Shari Lopatin

  December 6, 2010

  Media Strategy/Marketing Tips

  Brands, Communications, consumerism, Creativity, humor, marketing, pitching, PR, Public Relations, Social media, Writing

• My Jewish Cat and the Art of Guilt

  When hungry, most cats drill their “servants” with shrilling meows, driving them into madness. Not my cat. Instead, he’s taken another route, skillfully learning the art of Jewish guilt. He doesn’t need to meow. In fact, he protests with complete silence, accompanied by “the look.” I first noticed Chance had acquired this divine power last…

  Shari Lopatin

  November 21, 2010

  Funny Life Stories

  all, animals, cats, Creativity, humor, Jewish, Judaism, life, pets, religion, Writing