Blog – Page 15 – Shari Lopatin

November 21, 2010

My Jewish Cat and the Art of Guilt

When hungry, most cats drill their “servants” with shrilling meows, driving them into madness. Not my cat. Instead, he’s taken another route, skillfully learning the art of Jewish guilt. He doesn’t need to meow. In fact, he protests with complete silence, accompanied by “the look.” I first noticed Chance had acquired this divine power last […]
November 9, 2010

Magic of the Magazine Staff Box: An Old Professor’s Secret to Pitching

Ever wonder HOW to find the right editor at a magazine to whom you should pitch that amazing story idea? You may or may not have heard this before, but it holds true, even in today’s digital world: the magazine staff box. I learned this tidbit from an old college professor who, at the time […]
October 23, 2010

Enticing Magazine Editors and Media–Successfully Pitch Your Story!

Whether you’re a PR professional selling your company’s story, or a freelancer enticing a magazine editor, understanding how to pitch well is vital. I’ve enjoyed success as a journalist and media relations professional for a reason. 1. Keep your pitches to 5 sentences or less. As a freelancer trying to get published in a magazine, I […]
October 15, 2010

5 Tips for Engaging Content–Captivate Your Audience!

I might be no Dan Brown, but I do work for a big company as a corporate communications writer, and have been published regionally as well as nationally. I’m also a former newspaper reporter who’s won two Associated Press awards. Therefore, here are my top 5 writing tips when drafting content for the general public. […]

My Jewish Cat and the Art of Guilt

Magic of the Magazine Staff Box: An Old Professor’s Secret to Pitching

Enticing Magazine Editors and Media–Successfully Pitch Your Story!

5 Tips for Engaging Content–Captivate Your Audience!