Shari H. Lopatin


I am a creative multimedia writer, editor, social media strategist and communications professional with eight years of experience in media and communications. Of those, I’ve worked two years as a newspaper reporter, and five years in the management and development of social media strategy and integrated content marketing. I believe stories are the connectors in life and I live to tell them. If you can find the story behind a person, company or entity, you will find success.



**TriWest Healthcare Alliance, Phoenix, Arizona** Communications Specialist, January 2008-March 2013

  • Wrote 80 multimedia articles per year, as primary health writer, for social media, blogging communities, e-newsletters, online health portal, national partner magazines, news releases, and regional military newspapers
  • Co-developed, implemented, and managed company social media strategy and presence, doubling social engagement and rising to the lead among company competitors
  • Developed, implemented, and managed company blog, Healthy Homefront, increasing health education for military families across the western U.S.
  • Managed editorial calendar for 60 to 90 articles per year integrated throughout social media, blogs, e-newsletters, the Web, magazines, and newspapers
  • Coordinated media and public relations, including developing and managing more than three dozen media relationships, for 21 western states
  • Placed more than 300 articles/clips per year in target publications to educate 2.9 million military members and their families on their healthcare benefits
  • Project managed all western U.S. flu communications and social media strategy, including writing communications plans, drafting articles, developing messaging, and executing tactics
  • Wrote and produced award-winning videos for the Web (details below), targeting 2.9 million military members and their families throughout 21 western states

**The Daily Courier Newspaper, Prescott, Arizona** Staff Reporter, November 2005-December 2007

  • Generated, wrote and published 8 to 10 articles per week under deadline, investigating and reporting on three local school districts, three college campuses, and statewide education issues
  • Reported on local law enforcement, court proceedings, crime, health care, veterans, city government, arts and entertainment
  • Worked as part of an investigative news team for “Cost of Immigration” series, which earned two Associated Press awards (details below)



Bachelor of Science, Journalism (Minor, Photography)

  • Northern Arizona University, School of Communication, Flagstaff, Arizona



  • PHOENIX Magazine, Phoenix, Arizona, September 2011; August 2009
  • Army Wife Network, National, January 2011-January 2013
  • Operation Homefront Online, National, August-December 2010
  • The Officer Magazine, National, April/May 2010
  •, National, July 2008                                
  • 944 Magazine, Phoenix, Arizona, August 2005-November 2005
  • Fitness Plus Magazine, Phoenix, Arizona, August 2005-November 2005



**Web Health Awards (2012): Merit Award

  • “Fight the Flu” Web Portal, TriWest Healthcare Alliance

**Bronze: 32nd Annual TELLY Awards (2012)**

  • Web Video: Cervical Cancer Prevention, TriWest Healthcare Alliance
  • Web Video: Maternity, TriWest Healthcare Alliance

**2007 Arizona Associated Press Managing Editors News Writing and Photo Contest**

  • Story of the Year: part of “The Cost of Immigration” investigative news team, The Daily Courier
  • First Place, Public Service: part of “The Cost of Immigration” investigative news team, The Daily Courier



Specialty Skills

  • Multimedia Writing and Editing
  • Social Media
  • Journalism
  • Integrated Content Marketing
  • Associated Press (AP) Style
  • Project Management
  • Public Relations
  • Photography

Software Proficiencies

  • Microsoft Office
  • Windows 7
  • Adobe Photoshop
  • WordPress
  • EPiServer (Content Management System)
  • Internet Explorer
  • Google Chrome
  • Google Analytics

9 thoughts on “Resume & Awards

  1. Hey there. Visiting from Washington, D.C. Stumbled upon your blog while searching for “pitching to Time Magazine.” Ha! Good stuff you got here!


    1. Hey, thanks! 🙂 I hope some of those tips were useful for you.

      I mostly blog about fun, random stuff now (I think I blogged about every professional tip I could, before), so if you’re in the mood to laugh along, please do stick around!


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