Shari Lopatin

My boyfriend found a chicken nugget in his bag of frozen vegetables the other day.

And just to make sure it was a chicken nugget, he popped the frozen mound into the microwave. Sure enough, it emerged crispy and delicious. Like McDonald’s.

Concerned that perhaps the workers at the packaging house were rebelling, and some poor vegetarian would end up with the same fate from another bag, my boyfriend called the company.

“Are you sure it wasn’t a carrot?” the manager asked him, after he explained his immaculate discovery.

“Of course I’m sure,” my boyfriend replied. “I think I’d know the difference between a chicken nugget and a carrot.”

Though laughing hysterically, this got me thinking. The odyssey of his chicken nugget was so outrageous, that it became contagious.

So here’s my question to you: When you write, are you being the chicken nugget in a bag of frozen vegetables?

Make Your Writing Stand Out

I struggle with breaking free of clichés, as does every writer. But whether you’re a journalist trying to engage the public, a creative writer encouraging people to buy your book, or a corporate writer building your company’s brand, you won’t get anywhere if you don’t stand out.

Besides writing about the unexpected, consider these tips to transform yourself from a frozen carrot into that chicken nugget:

• The Curse of Knowledge: A communications coach from my work once fed me this term. Are you so embroiled in your area of expertise, that you forgot what it’s like to be an outsider? Think: what would excite an 8-year-old to read your story?
• Humor: Of course, this depends on what you’re writing, and for whom. But while making people cry takes talent, making people laugh takes true genius. Ask yourself: am I laughing as I’m writing this?
• Your Personal Voice: Don’t you want to slap those teenagers who try on new identities as easily as they change outfits? With writing, you need to let your unique voice shine through. Don’t try to be anyone else, except you, even if you’re writing for a company (yes, I said it!).
• OBSERVE: Admittedly, I’d forgotten this tip lately. My boyfriend had to remind me that the best writers observe the world around them. Are you stepping back and just looking? Seinfeld was insanely successful for a reason.
• Realism: I don’t care whether you’re writing about a real person, or a character you developed. That person, and his or her story, better be realistic and believable. If people can’t relate, they won’t care. Which leads me to my next point . . .
• Conflict: We’re all drama kings and queens at heart. Without conflict in a story, we’re bored! Build the tension of conflict, whether for a novel, article, or short story. In the corporate world, you can do this too. Established a new process? Interview an employee and learn how hard their job was before the new process kicked in.

Considering this is probably the longest blog I’ve ever written, I’ll stop here. But make yourself that chicken nugget in the bag of frozen vegetables—and surprise the world!

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