Resume & Awards

Shari H. Lopatin

COMMUNICATOR | STRATEGIST | STORYTELLER 

I am a creative multimedia writer, editor, social media strategist and communications professional with eight years of experience in media and communications. Of those, I’ve worked two years as a newspaper reporter, and five years in the management and development of social media strategy and integrated content marketing. I believe stories are the connectors in life and I live to tell them. If you can find the story behind a person, company or entity, you will find success.

LinkedIn.com/in/ShariLopatin

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RELEVANT EXPERIENCE

**TriWest Healthcare Alliance, Phoenix, Arizona** Communications Specialist, January 2008-March 2013

• Wrote 80 multimedia articles per year, as primary health writer, for social media, blogging communities, e-newsletters, online health portal, national partner magazines, news releases, and regional military newspapers
• Co-developed, implemented, and managed company social media strategy and presence, doubling social engagement and rising to the lead among company competitors
• Developed, implemented, and managed company blog, Healthy Homefront, increasing health education for military families across the western U.S.
• Managed editorial calendar for 60 to 90 articles per year integrated throughout social media, blogs, e-newsletters, the Web, magazines, and newspapers
• Coordinated media and public relations, including developing and managing more than three dozen media relationships, for 21 western states
• Placed more than 300 articles/clips per year in target publications to educate 2.9 million military members and their families on their healthcare benefits
• Project managed all western U.S. flu communications and social media strategy, including writing communications plans, drafting articles, developing messaging, and executing tactics
• Wrote and produced award-winning videos for the Web (details below), targeting 2.9 million military members and their families throughout 21 western states

**The Daily Courier Newspaper, Prescott, Arizona** Staff Reporter, November 2005-December 2007

• Generated, wrote and published 8 to 10 articles per week under deadline, investigating and reporting on three local school districts, three college campuses, and statewide education issues
• Reported on local law enforcement, court proceedings, crime, health care, veterans, city government, arts and entertainment
• Worked as part of an investigative news team for “Cost of Immigration” series, which earned two Associated Press awards (details below)

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EDUCATION

Bachelor of Science, Journalism (Minor, Photography)

• Northern Arizona University, School of Communication, Flagstaff, Arizona

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PUBLISHED

• PHOENIX Magazine, Phoenix, Arizona, September 2011; August 2009
• Army Wife Network, National, January 2011-January 2013
• Operation Homefront Online, National, August-December 2010
• The Officer Magazine, National, April/May 2010
• MilitaryTimes.com, National, July 2008                                
• 944 Magazine, Phoenix, Arizona, August 2005-November 2005
• Fitness Plus Magazine, Phoenix, Arizona, August 2005-November 2005

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AWARDS

**Web Health Awards (2012): Merit Award

• “Fight the Flu” Web Portal, TriWest Healthcare Alliance

**Bronze: 32^nd Annual TELLY Awards (2012)**

• Web Video: Cervical Cancer Prevention, TriWest Healthcare Alliance
• Web Video: Maternity, TriWest Healthcare Alliance

**2007 Arizona Associated Press Managing Editors News Writing and Photo Contest**

• Story of the Year: part of “The Cost of Immigration” investigative news team, The Daily Courier
• First Place, Public Service: part of “The Cost of Immigration” investigative news team, The Daily Courier

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SKILLS

Specialty Skills

• Multimedia Writing and Editing
• Social Media
• Journalism
• Integrated Content Marketing
• Associated Press (AP) Style
• Project Management
• Public Relations
• Photography

Software Proficiencies

• Microsoft Office
• Windows 7
• Adobe Photoshop
• WordPress
• EPiServer (Content Management System)
• Internet Explorer
• Google Chrome
• Google Analytics