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I used to hate PR (public relations) people when I worked on the newspaper. And really, I still kinda cringe when someone calls me a PR professional. “I’m in media relations,” I always correct them. I don’t spin. I don’t … Continue reading
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It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, … Continue reading
Shari Lopatin is an award-winning Arizona writer, journalist, and media strategist who's been published regionally, and nationally. She began her career as a newspaper reporter and now writes both creatively and for the corporate world, doubling as a media strategist. She blogs every other Thursday about writing tips, funny stories, industry news, and media strategies.
