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Two weekends ago, I spent my Saturday and Sunday in Washington, D.C. (for the first time—yeah!) at the 7th Annual Military Blogging Conference … and an interesting subject arose during one of the panels. Are blogs dying? And therefore, subsequently, is the … Continue reading
All the “weirdos,” all the “stupids,” all the “oddballs.” I’m proud to walk among you, because my uniqueness is what makes my writing stand out. Were you ever bullied as a kid? Forced to give up your milk money? Endured … Continue reading
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I used to hate PR (public relations) people when I worked on the newspaper. And really, I still kinda cringe when someone calls me a PR professional. “I’m in media relations,” I always correct them. I don’t spin. I don’t … Continue reading
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I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a … Continue reading
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So, have you heard about James Erwin, the writer who made it famous from Des Moines, IA, because his Reddit post landed him a writing gig for Hollywood? Mashable wrote an article about him earlier this week (which is why … Continue reading
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It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, … Continue reading
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I am so excited to announce that today, I was featured on the ever-popular copywriting site, ProBlogger! My post? 6 Steps to a Loyal Blog Following Only a week ago, when Nina Badzin posted about getting more comments on your blog, … Continue reading
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The first thing I noticed about Nina Badzin was her Twitter following, which eventually led me to her blog. It’s a GREAT read, by the way. But something extraordinary caught my eye about Nina’s blog. On a consistent basis, Nina … Continue reading
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I’ve been hearing it everywhere lately: StumbleUpon drives more traffic to your site than any other social bookmarking service. But is the traffic GOOD traffic? By this, I mean do people stop and read your work? Do they comment on … Continue reading
A year ago, I hated—and I mean hated—anything social media. I’m a traditional writer, and blogs destroyed my field: journalism. Right? Well, only partially. In a few weeks, my story, “Death of a Dream,” will premier on the new Anthem … Continue reading
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I watched a man buzz down the street—literally—in my mom’s neighborhood the other day, a Weed Wacker engine slung haphazardly onto the back of his bike. This was one of those “only in America” moments. And people wonder why half the world … Continue reading
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I’ve somehow evolved into the very thing I promised myself I’d never become: a media strategist. You see, once upon a time, I was a newspaper reporter, a.k.a. a Jedi Knight. Then, the evil economy forced me into the Dark … Continue reading
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If you’re a new author trying to publicize your book, a gold mine just landed before your eyes. All you have to do, is reach out and grab the riches. I’m talking about the new “inReads” social network, which celebrated … Continue reading
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This past weekend, I hit a milestone–and it’s thanks to YOU. I finally reached 20,000 visits to my blog. I began blogging a year ago, and in fact, this blog’s original theme/title was “Peanuts and Watermelon.” But then, sometime in … Continue reading
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Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor … Continue reading
Shari Lopatin is an award-winning Arizona writer, journalist, and media strategist who's been published regionally, and nationally. She began her career as a newspaper reporter and now writes both creatively and for the corporate world, doubling as a media strategist. She blogs every other Thursday about writing tips, funny stories, industry news, and media strategies.
