Tag: Communications

• Q&A: Jane Friedman, Former ‘Writer’s Digest’ Publisher, Tells All

  *Please note this is an older post from my blog, but it’s still highly relevant today. However, if you would like more updated tips on promoting yourself to the public as a writer, sign up for my free monthly e-newsletter on Substack, Public Perception. I have a VERY special treat for you today. Jane Friedman,…

  Shari Lopatin

  May 2, 2011

  Industry News, Media Strategy/Marketing Tips, Writing Tips

  books, Communications, e-media, eBooks, Jane Friedman, marketing, media, news, publishing, self-publishing, Social media, Writer’s Digest, Writing

• 5 Killer Twitter Tips: Expand Your Network Power!

  *Please note: this post is now more than five years old. Some of the information may therefore be outdated.* I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for…

  Shari Lopatin

  March 21, 2011

  Media Strategy/Marketing Tips

  blog, blogging, branding, business, Communications, marketing, media, PR, Social media, socialmedia, Twitter, Writing

• The Curse of Knowledge–Do You Have It?

  I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece of advice for any writer OR business owner trying get a message to the public.…

  Shari Lopatin

  March 14, 2011

  Writing Tips

  blog, blogging, business, Communications, journalism, marketing, PR, professional development, Social media, socialmedia, Writing

• 4 Ways a Journalist Can Help Creative Writers

  A creative writer once referred to me as a “writing scientist.” I laughed at the time. But the more I think of it, as a journalist, I am a writing scientist. My degree is a Bachelor of SCIENCE in Journalism. There is a science to being a reporter, but over the years, I’ve discovered there…

  Shari Lopatin

  February 15, 2011

  Writing Tips

  blog, blogging, Communications, Creativity, journalism, marketing, Writing

• No Experts in Social Media (but . . .)

  *Please note: this post is now more than five years old. Some of the information may not be relevant anymore.* In the midst of researching strategies to better your blog and its following, you run across a self-proclaimed “social media expert.” RUN! Run far, far away! There are no experts in social media. That’s because,…

  Shari Lopatin

  January 25, 2011

  Media Strategy/Marketing Tips

  blog, blogging, branding, Communications, Creativity, journalism, marketing, professional development, Social media, Writing

• Be the Chicken Nugget in a Bag of Vegetables

  My boyfriend found a chicken nugget in his bag of frozen vegetables the other day. And just to make sure it was a chicken nugget, he popped the frozen mound into the microwave. Sure enough, it emerged crispy and delicious. Like McDonald’s. Concerned that perhaps the workers at the packaging house were rebelling, and some…

  Shari Lopatin

  January 5, 2011

  For the Writers, Funny Life Stories, Writing Tips

  articles, blogging, Communications, Creativity, food, humor, inspiration, marketing, media, pitching, Social media, Writing

• Are You Writing in Passive Voice? 3 Ways to Know

  “Mistakes were made.” Perhaps my all-time favorite politician quote, made famous by good ol’ Richard Nixon. Mistakes were made all right. Mistake number one, Nixon boy: DON’T COMMUNICATE IN PASSIVE VOICE. Passive voice is boring. It’s what we reporters call “politician talk.” It can avoid responsibility, it will hypnotize readers to sleep, and it confuses…

  Shari Lopatin

  December 20, 2010

  Writing Tips

  blogging, Communications, Creativity, marketing, Writing

• Thank You to My Awesome Subscribers! An Invitation . . .

  This post is not intended to be mind-blowing, or to knock you off your feet in pure revelation. No. This post is merely intended as a kind, sincere, warm-hearted thank you to all my subscribers. I’ve recently had several new individuals and connections subscribe to my blog—everyone from Bananagram fanatics, to Jews, to animal lovers…

  Shari Lopatin

  December 9, 2010

  Uncategorized

  blogging, blogs, business, Communications, humor, life, marketing, reading, Social media, Writing

• 3 Social Marketing Lessons from a Bananagram

  Plastic letters in a banana. Was I hallucinating? No, but after one simple email, I switched from a skeptic to an advocate for this unique “game.” I’m talking about the new age of social media marketing. About a week ago, I wrote a humorous, yet cynical blog post entitled, “Bananagrams: The New Age of American…

  Shari Lopatin

  December 6, 2010

  Media Strategy/Marketing Tips

  Brands, Communications, consumerism, Creativity, humor, marketing, pitching, PR, Public Relations, Social media, Writing