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I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a … Continue reading
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It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, … Continue reading
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Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor … Continue reading
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I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for the life of me, … Continue reading
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I bet Adam and Eve never saw this phrase coming thousands of years after that dang apple. Nevertheless, here it is: The Curse of Knowledge. “What in God’s name is she talking about?” you might ask. Well, it’s the golden piece … Continue reading
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I am finally a person. After all these years, my bank has deemed me “Platinum-worthy,” at last. I received my new debit card via mail the other day. Not because I ordered it, but because my other three-year-old card expired March 1. Here’s a little … Continue reading
This post is not intended to be mind-blowing, or to knock you off your feet in pure revelation. No. This post is merely intended as a kind, sincere, warm-hearted thank you to all my subscribers. I’ve recently had several new … Continue reading
Shari Lopatin is an award-winning Arizona writer, journalist, and media strategist who's been published regionally, and nationally. She began her career as a newspaper reporter and now writes both creatively and for the corporate world, doubling as a media strategist. She blogs every other Thursday about writing tips, funny stories, industry news, and media strategies.
