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Two weekends ago, I spent my Saturday and Sunday in Washington, D.C. (for the first time—yeah!) at the 7th Annual Military Blogging Conference … and an interesting subject arose during one of the panels. Are blogs dying? And therefore, subsequently, is the … Continue reading
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I used to hate PR (public relations) people when I worked on the newspaper. And really, I still kinda cringe when someone calls me a PR professional. “I’m in media relations,” I always correct them. I don’t spin. I don’t … Continue reading
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I’m going to let you in on a little social media secret. It’s one I’ve picked up while working as a media strategist for both my day-job, and as my own consultant (not to mention, building MY readership, as a … Continue reading
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It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure: Authors/writers Business owners Non-profits Newsrooms You name it! And, content marketing is a GREAT way to increase your audience. Writers, … Continue reading
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I am so excited to announce that today, I was featured on the ever-popular copywriting site, ProBlogger! My post? 6 Steps to a Loyal Blog Following Only a week ago, when Nina Badzin posted about getting more comments on your blog, … Continue reading
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The first thing I noticed about Nina Badzin was her Twitter following, which eventually led me to her blog. It’s a GREAT read, by the way. But something extraordinary caught my eye about Nina’s blog. On a consistent basis, Nina … Continue reading
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I’ve been hearing it everywhere lately: StumbleUpon drives more traffic to your site than any other social bookmarking service. But is the traffic GOOD traffic? By this, I mean do people stop and read your work? Do they comment on … Continue reading
A year ago, I hated—and I mean hated—anything social media. I’m a traditional writer, and blogs destroyed my field: journalism. Right? Well, only partially. In a few weeks, my story, “Death of a Dream,” will premier on the new Anthem … Continue reading
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I’ve somehow evolved into the very thing I promised myself I’d never become: a media strategist. You see, once upon a time, I was a newspaper reporter, a.k.a. a Jedi Knight. Then, the evil economy forced me into the Dark … Continue reading
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This past weekend, I hit a milestone–and it’s thanks to YOU. I finally reached 20,000 visits to my blog. I began blogging a year ago, and in fact, this blog’s original theme/title was “Peanuts and Watermelon.” But then, sometime in … Continue reading
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Ever wonder what those big-time New York City editors look for in a story pitch? Or how successful authors pulled off a great book deal? Today, journalist and author Caitlin Kelly shares some of her secrets as a former senior editor … Continue reading
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The first time I heard of Hootsuite, I laughed. Hard. I mean seriously, who uses an owl for a mascot? Regardless of my first impression, Hootsuite has turned into a lifesaver for me–and it could for you, too. What is … Continue reading
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I have a VERY special treat for you today. Jane Friedman, former publisher of “Writer’s Digest” and publishing industry expert, agreed to a Q&A for “Rogue Writer.” Jane took time from her busy schedule to answer 10 questions, so that … Continue reading
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I used to hate Twitter. No, seriously–I did. Until I discovered its networking power. Less than six months ago, I opened my account. I initially had six followers, most of whom were personal friends. I couldn’t, for the life of me, … Continue reading
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In the midst of researching strategies to better your blog and its following, you run across a self-proclaimed “social media expert.” RUN! Run far, far away! There are no experts in social media. That’s because, no experts can exist in … Continue reading
Shari Lopatin is an award-winning Arizona writer, journalist, and media strategist who's been published regionally, and nationally. She began her career as a newspaper reporter and now writes both creatively and for the corporate world, doubling as a media strategist. She blogs every other Thursday about writing tips, funny stories, industry news, and media strategies.
