Archive | January, 2012
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News and New Media: Check Out this Hot Project!

19 Jan

I first learned about The Daily Source because they followed me on Twitter. Just another wannabe online news outlet, I initially thought.

Boy, was I wrong!

After checking out their follower count (20,000+), I decided to give them a follow-back. A day later, I received a direct message from this outlet:

“Thanks for following. Our nonprofit’s team of top journalists scours the Net 24/7 to bring you a feast of top items: http://dailysource.org,” it read.

Non-profit team of top journalists, I thought. I wonder who these people are?

So, I did what any curious, former newspaper reporter would do. I clicked on their link and began researching. Simply put, this is no wannabe online news outlet.

Here’s what I found about The Daily Source:

  • Their editors come from backgrounds at the New York Times, the BBC, NPR, and CNN, just to name a few.
  • Their mission “is to provide high quality news and information from leading sources across the Internet to help the public more effectively utilize their time, money and power to benefit themselves, our country and our world.”
  • They outline the growing problems in today’s media, including lack of public confidence, growing inaccuracies, sensationalism, and poor coverage of important stories.
  • They use new media to combat these issues, and combine today’s online tools with the traditional ethics of good reporting and journalism.

Yea, I almost had an orgasm when I read this. Think of The Daily Source as the NPR of the Internet.

Now, they don’t necessarily write the articles. They seek out the most relevant, accurate, important, and balanced articles across the Web and publish them on their site. They also use platforms like Twitter to disseminate their news.

And because their editors come from such traditional and respected backgrounds, you know you can trust their judgement.

How you can help

Besides the obvious approach (money donations), The Daily Source needs its followers to help spread the word. It also needs you to conduct your news searches through its site, www.dailysource.org.

Why? I’ll let them explain: “This will generate revenue for us, as Yahoo! donates to our nonprofit every time you search via the box on our site.”

I thought this was a cause well-worth a blog post today. Will you help with this great idea? Find The Daily Source on Twitter as well.

WHAT DO YOU THINK? How have you noticed the new landscape of social media affecting the traditional realms of journalism? Is it making the mass media better, or worse?

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Content Marketing: What You DIDN’T Know

12 Jan

It’s not just for companies. It’s not just for marketers. Content marketing can be applied to anyone or anything seeking exposure:

  • Authors/writers
  • Business owners
  • Non-profits
  • Newsrooms
  • You name it!

And, content marketing is a GREAT way to increase your audience. Writers, use it to develop a loyal readership. Business owners, use it to create customers. Editors or journalists, use it to increase the number of people reading your articles.

What is content marketing?

For those of you new to the world of marketing, here’s a brief explanation. Content marketing is … marketing your content to as many people as possible.

Content can be blog posts, videos, podcasts … anything YOU produce for people to read or view. e-Newsletters, magazine articles, and even the words on your website.

When you produce content, you want to market it through every channel available.

Here’s the key to content marketing

You want to get the most exposure out of each piece of content.  This means you’ll work smarter, not harder.

So, how do you market content, successfully?

Here’s my philosophy: Every business or entity should treat its website and accompanying social media pages, as a news outlet.

Running a law firm? Your content should relate to updates on the law you practice. A writer (like me)? What’s the latest on the publishing world and the hottest writing tips?

Adding on to that, if you want to market your content successfully, follow these tips:

  1. Get organized and plan. If you know what you’ll write next week, and the week after, you can plan where and HOW to market it.
  2. Consider posting less, but instead distributing your content to more places.
  3. Dedicate time to building a following on Facebook, Twitter, Google+, and Linkedin. Engage with your followers.
  4. DO NOT set your website or blog to automatically post published content to social media channels. Craft witty or interesting messages to accompany your posts, and publish at a time when you receive the most response. (TIP: Use Hootsuite to schedule individualized posts ahead of time).
  5. Have any affiliates or partners (including blogging buddies)? Ask if they’d consider promoting some of your content on THEIR channels, if you routinely emailed links of your newly published work. If they accept, pump up your promotion of their content, as a thank-you. 
  6. Use the “bit.ly” tool to shorten your links before sending to your partners and posting on social media. Bit.ly tracks the number of click-throughs and will allow you to see which posts get the most traction (TIP: The topics with the most traction show what interests your readers. Write more about those topics).
  7. Submit some content to popular professional development sites, such as Pro Blogger. If they accept your post, market that same content to your channels. You’ll get double the readership!
  8. Aim for quality, not quantity. Bottom line: no one will share your content if it’s badly written or offers poor advice.

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If you liked this post, you may also enjoy:

  1. On Pro Blogger! Build a LOYAL Blog Following
  2. How Can Hootsuite Help Busy Writers (or anyone else)?
  3. 5 Killer Twitter Tips: Expand Your Network Power!
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Inspire Yourself with these 6 Themes

5 Jan

I’ve been on a creative binge lately. And for the New Year, I want to help inspire you, too!

I’ve been reading books and writing stories about some of the deepest, most profound themes I know.

You know, those deep, dark ideas that give a story its umph. That inspire us to reconsider our own lives. I’m not an English scholar, I’m just a journalist who also writes creatively … and who lives for stories.

To read them. To write them. To share them.

Huntington Beach, Copyright 2011 Shari LopatinSo I can’t tell you exactly why these themes resonate better than others. And of course, I can only speak for myself. However, I’ve noticed, some themes inspire us more than others.

And these are them:

1. Family

As a human race, perhaps one of our strongest Hierarchy of Needs, is the need to belong. The need for family. Think Fiddler on the Roof, or Sound of Music. Family doesn’t have to encompass a Brady Bunch story. The complicated love between rival brothers can tear at your heart more than a summer romance. Or, think of an orphan who’s sought a sense of family throughout her life, only to find rejection time and time again.

2. War

If you haven’t already, go see War Horse. War is such a great setting and theme for any story, because it offers the opportunity for many smaller, underlying themes. A husband and wife can reunite after years apart, thinking the other was dead. A sworn enemy can suddenly become a best friend. What does war make us realize about ourselves, as a society, and as individuals?

3. Guilt, and Redemption

Anne Lamott, author of Bird by Bird: Some Instructions on Writing and Life, tells us that in every story, something or someone must die, or be saved. The theme of guilt and redemption can take us, literally, to that place. What deed in someone’s past could drive that person into utter self-destruction … and what power or action could literally free them, from their own cage? If you’ve ever read The Kite Runner, you’ll know what I’m talking about.

4. Wanting What You Can’t Have

A blind man who longs to see. A woman in love with a married man. A father who would give his life to hold his son, one final time. When we hear stories of others longing for what can never be theirs, we empathize. Our hearts literally ache for this character, as if we’d experienced his or her pain ourselves (and often times, we have).

5. A Forced Life Change

I saw the previews to a movie called The Vow, based on true events. A married couple of five years are in a car accident and both fall into a coma. The wife awakens with no memory. Her husband is a stranger. However, his love for her drives him to try and recreate their relationship, with the hopes his wife will fall in love with him again. Imagine if tomorrow, something dramatic happened to you, or someone you love. Suddenly, you lose your legs, or your child goes blind. How would you, and your loved ones, cope?

6. Identity and Heritage

I once heard a true story about a Mexican-American woman who grew up poor and ashamed of her heritage. When invited to speak at a prestigious event, her mother sewed a traditional Mexican dress for her daughter. The young woman refused it, and instead bought her own. She later married, and refused to teach her children Spanish. Years later, after her mother died, she found the old dress in her mother’s attic, boxed away. This time, she broke down crying. Denial—or even hatred—of one’s self-identity can drive destruction of epic proportions.

Me, in college

WHAT ABOUT YOU? What themes do you find inspiring, lasting? What can you never read enough of, or write too much of?

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