Archive | May, 2011
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Are You the Banana in the Purse?

23 May

I pulled a banana out of my purse when paying for a Subway sandwich the other day.

Upon digging around the black hole that is my pocketbook, seeking the ever-elusive wallet, my fingers clutched around a solid object. I pulled it out, ready to pay, when I realized I held a banana before the cashier.

He just stared at it, utter confusion protruding from his eyes.

“Oh!” I suddenly said. “Yea, how random is that? I just happened to have a banana in my purse. I guess I don’t need the chips anymore.”

We both broke into hysterical laughter then. I’d completely forgotten I placed the fruit into my purse before leaving for work. And behold, I discovered I’d been lugging that thing around half the day.

As the outrageousness of this incident died down, I began thinking: How many of us are being the hidden bananas in a purse—when we write?

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To understand what in the WORLD bananas have to do with writing, head on over to V.V. Denman’s blog–where I guest posted today. You can read my full post there, and join in the conversation! I’m curious to see if YOU are a hidden banana when you write. :-)

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How Can Hootsuite Help Busy Writers (or anyone else)?

16 May

The first time I heard of Hootsuite, I laughed. Hard.

I mean seriously, who uses an owl for a mascot? Regardless of my first impression, Hootsuite has turned into a lifesaver for me–and it could for you, too.

What is Hootsuite?

Hootsuite is a nifty little tool where you can SCHEDULE your Facebook and Twitter posts in advance. This means, you can schedule everything on Sunday evening, and Hootsuite will post for you throughout the week.

Oh yeah, and it’s free.

Hootsuite has lots of other fun features, too. But for me–a busy writer who works full-time in the corporate world by day, and freelances for magazines by night–the ability to schedule social media posts in advance is key.

After all, I don’t have tons of free time to throw away on social media.

Why maintain a social media presence as a writer?

If you want to go by the experts, Poets and Writers Magazine just featured an article in its May/June edition entitled, “Social Media for Authors.” In it, public relations professional Lauren Cerand emphasizes the importance of social media for up-and-coming writers. Here’s an excerpt:

The task of finding readers and finding an audience is made much easier by joining the conversation that you feel you belong to, whether it’s via media that you maintain, community sites you check daily, or blogs that you read and comment on when you have something important to add.

What does this mean? It means as a writer, you have a better chance of selling your work if you can find your niche, and build a loyal following. One of the best ways to build that following is by using social media, especially for unknown writers.

As a former newspaper reporter, I now pay the bills by working in media strategy and marketing. And I can tell you from personal experience: social media is the future of exposure. I’m not talking about Facebook or Twitter, but rather the idea of social media and its platform of sharing information. Social media is word-of-mouth on steroids, to borrow a phrase from Gary Vaynerchuk, author of “Crush It.”

If you want to have a shot at being a successful writer, you need to maintain a social media presence. And Hootsuite is just one more tool to help you do it. Imagine drawing people again and again to your blog posts (old and new) throughout the week, without  spending all day on Twitter or Facebook?

MY QUESTION TO YOU: What social media platforms do you use, to maintain your online presence as a writer? And if you don’t use social media, which services do you want to learn more about?

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Perfecting the Chocolate Chip Cookie

9 May

I’m a foodie–with an unfortunate addiction to sweets. That’s why I clicked with Leah Singer, the second writer I’m introducing, who’s part of a special networking project (a few weeks ago, you met V.V. Denman).

Leah blogs at “Leah’s Thoughts,” and like me, she loves food, family and words. I’d like you to join me in welcoming Leah as a guest blogger today, where she draws a profound conclusion for writers, from chocolate chip cookies:

Perfecting the Chocolate Chip Cookie

By Guest Blogger Leah Singer

I’ve spent many years of my life obsessed with making (what I believe) is the perfect chocolate chip cookie. I had a picture in my mind of what this perfect cookie looked like – soft, chewy, puffy with texture (not flat!), sweet, but a little savory too. And I’d stop at nothing to get it that way.

I tried everything – changing the oven temperature; more baking powder; less baking soda; hundreds of recipes; Crisco instead of butter; semi-sweet chips; milk chocolate chips; refrigerating the dough; using vanilla pudding; you name it, I tried it. Yet still, nothing I baked came close to what I considered the perfect cookie.

Countless times I’d try a new recipe, pull the tray out of the oven, and … flat cookies – my nemesis. “But they taste great,” my husband would reassure me. But his words meant nothing to me. The cookies were a failure, and I could not fathom eating them.

Interestingly, I realized through this journey that the process of “perfecting” the perfect cookie was how I used to approach writing.

I was one of those people that drafted something and thought, This is it! Perfection. I seemed to be under the illusion that I could write something and it would be immediately perfect. And we writers know that is just simply not true. Rarely do we ever write something that’s perfect. There’s always editing or word-smithing that can be done.

I’ve considered myself a writer all my life. But one reason I never started a blog until somewhat recently was the fear that my posts wouldn’t be perfect. Once I realized and accepted that nothing is perfect – and that the imperfections are what makes thing special – my creative juices started flowing.

During my “day job,” I’m a speechwriter at a large university. I have learned so much about the process of writing in the short time I’ve had this job. I NEVER write a speech and it’s ready to go after the first draft. That’s just the beginning of the speech. I sometimes go through 5 – 10 versions of “perfecting” the remarks. And that’s okay. Because I know what I’ll finish with will be better than what I started with. And what I learn while “perfecting” the speech is exactly what makes the writing good.

For writers (and bakers), it’s not perfection one should strive for; it’s the process of perfecting. That’s where the magic happens, the ingredients come together, and the learning takes place. The perfecting is the beauty of the writing process.

With respect to the chocolate chip cookies, I’ve since eased up on myself and realized there is not the perfect cookie. (Or at least I’m not meant to bake it.) Each cookie I made had its strength and weakness; its perfections and imperfections. I accepted that fact and I’ve learned so much about baking along the way. And, oh yeah, I now bake cookie bars instead.

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By day, Leah Singer is a freelance writer, as well as a speechwriter and communicationsprofessional for the largest university in San Diego, Calif. By night, Leah blogs about family, motherhood, traditions, cooking, her crazy animal family, and other such topics at Leah’s Thoughts. Blogging is a way for Leah to journal, share ideas, essays, musings, frustrations, recipes, funny stories, and – most importantly – exercise her lifelong passion for writing. Read more about Leah at: www.leahsthoughts.com.

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Q&A: Jane Friedman, Former ‘Writer’s Digest’ Publisher, Tells All

2 May

I have a VERY special treat for you today. Jane Friedman, former publisher of “Writer’s Digest” and publishing industry expert, agreed to a Q&A for “Rogue Writer.”

Jane took time from her busy schedule to answer 10 questions, so that I may feed her expertise to you. Jane, thank you for your honesty, humility, and willingness to teach. SO, here it is:

Please welcome Jane Friedman, former publisher of "Writer's Digest" and publishing industry expert. Check out Jane's new ebook, "The Future of Publishing: Enigma Variations" (link at end of article).

1) SHARI: 
You’re only 34 (according to your blog), and you’re already the former publisher of Writer’s Digest and a visiting professor of e-media at the University of Cincinnati. How did you reach such success so early?
 
JANE:
It’s not talent or smarts. The conclusion I’ve come to is that it has been about these 3 things:
1. Being extraordinarily focused and stable in my career direction. I stayed in one place for a long time (F+W Media, 12 years). I outlasted a lot of other people and gained more responsibility as the years passed. I focused on developing my skills in a very specific area, and I didn’t waste energy on anything but that one, single passion: publishing (or: writing/editing).
2. Being dedicated and consistent. This is nearly the same as No. 1, but relates to what I pushed out to the world, or my external-facing career. When I started a blog, it wasn’t immediately successful. But I stuck with it, and I improved my skills. Same with speaking at events, same with Facebook, same with Twitter, same with other stuff that isn’t yet fruitful. Not every effort can be a winning one, but most ventures require patience for them to pay off. Given that we live in an environment of instant gratification, people who can see things through are often the ones who get a return on their time and energy.
3. Being aware of trends & industry. I’ve always loved reading news and opinions about the publishing industry. I seek out stories about who’s succeeding, or who’s pushing the envelope. When you read trend stories year after year after year, even if you can’t articulate it, you’re learning something fundamental about how the industry operates, and where it’s going. You’re soaking up the DNA of the industry, the texture and context of every decision, success and failure.
 
2) SHARI:
There’s been a lot of growing interest in the self-publishing industry. Recently, the Huffington Post reported that eBook sales are up 116 percent, while paperback sales are down 31 percent. What’s your take on this trend?
 
JANE:
It will only accelerate, and eventually most people will read e-books. Paper books won’t die, but they’ll become more like the vinyl record.
 
3. SHARI:
What are your TOP THREE pieces of advice for writers just starting in the self-marketing/self-publishing world?
 
JANE:
1. You have to be focused like a laser beam on what your message is (or what you stand for) and who you’re trying to reach. Too many writers haven’t identified their genre or key readership, and that quickly leads to meaningless or wasted marketing and promotion efforts.
2. You have to be patient. I’ve had writers ask me, after 2 weeks of writing a blog, or after 1 month of participating on a community: Why am I not seeing results? Well, that’s because it takes time to build reputation, authority, and trust. It doesn’t happen overnight. Most people give up before their effort pays off.
3. You have to be service-oriented. No one cares that you’ve written and released a book. People want to know what’s in it for THEM. Always make that clear, and always be focused on serving and helping others. This attitude also helps you avoid you appearing like a smarmy shill for your work. Be a person, not a constant all-day marketer.
 
4. SHARI:
What about for writers choosing the more traditional route–through publishing houses? What’s your best advice (top three tips) for them?
 
JANE:
Those other 3 tips still apply, but I can add these 2 tips as well.
1. Treat your agent and publisher as professional partners, but not as caretakers. They will not take care of you. They are too busy looking out for themselves. They’re treating it like a business, and you should too.
2. Be very clear on what your publisher is doing to market and promote your book. Get specifics, and be proactive in partnering with them. Don’t wait for them to come to you. They can help amplify your own marketing efforts.
 
5. SHARI:
What inspires YOU to write?
 
JANE:
All the little things that keep me up at night. Memories and past experiences that I replay in my head, because they are still unresolved in my heart. The dilemmas that we face when we have to choose between 2 cherished values. How it is that we deeply hurt the people who most love and care for us.
 
6. SHARI:
Do you ever suffer burnout and/or Writer’s Block? If so, how do you combat it?
 
JANE:
Not really. But if I’m feeling tired, uninspired, and listless, if I stay offline for 12-24 hours, and spend time with friends, that will do the trick.
 
7. SHARI:
Your site (JaneFriedman.com) says your award-winning blog, “There Are No Rules,” receives around 55,000 visits a month. How did you grow it to be so successful?
 
JANE:
I’m very consistent. I’ve been around since April 2008, and I stay focused on writing and publishing topics, for an audience of writers. Word gets around when you do quality work, and I try to keep delivering day after day.
 
8. SHARI:
Tell me about a discouraging time in your professional life and how you overcame it (i.e. rejections from literary agents or magazines, not getting a job, no one giving you a chance, etc.).
 
JANE:
The most discouraging time was when my insight and expertise on important issues were disregarded by my superiors, and I was asked to support and promote what I didn’t believe in. I never overcame it. So I left.
 
9. SHARI: 
What’s your favorite aspect of your work today?
 
JANE:
I love developing content and curriculum—whether for Writer’s Digest (online and in print) or for my students, in the classroom. I love to help, teach, and serve. And I’m very lucky I can focus on that exclusively now.
 
10. SHARI:
Can you share a few recommendations of other experts in the writing and publishing industry, whom it might be beneficial to follow?
 
JANE:
Yes, I highly recommend Christina Katz, Dan Blank, Guy Gonzalez, and Robert Brewer.
 
Jane recently released a new ebook, “The Future of Publishing: Enigma Variations.” It’s only $1.99 and “consists of 14 variations or brief insights on what the future of publishing holds.” When you have a moment, feel free to check it out!
 
 

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