Archive | December, 2010
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A Miracle off 28th Ave. on Tuesday Afternoon

28 Dec

A miracle took place off 28th Ave. this Tuesday afternoon.

It started with a simple routine walk during my lunch break.

Through the same neighborhood and past the same ordinary houses occupied by the same aging couples. Wearing the same workout clothes, and pounding the pavement with the same 2-year-old tennis shoes.

I continued walking down my routine path this Tuesday afternoon, feeling the steady pace of my feet below, when I heard it. Like an angel singing to me from another dimension, it sliced through the deafening silence of the neighborhood.

Music. Pure, dramatic piano notes dancing in the gentle breeze. Climbing up my spine and into my ears, filling me with an electric energy I hadn’t felt in years.

I stopped in my tracks–searching to my left, to my right. From where did this heavenly melody arise? I knew this tune, one of the first I’d learned as a little girl: Rodgers and Hammerstein’s “Climb Every Mountain” from The Sound of Music.

I suddenly realized this was no recording. It was live, and the individual playing was no amateur. Here I was, my work’s I.D. hanging from my neck, toes peeking through tips of old sneakers wearing away, standing in the middle of a retired neighborhood, and enjoying a live piano concert with the sun beating on my face.

My senses led me to the cozy, one-story house across the street from where I stood. With their windows open, oblivious to my undivided admiration, a shadowed face played for me.

Man or woman, boy or girl, I did not know. But their passion sang to my passion, their beauty filled my soul, and I drifted away as their music mounted higher into the crisp autumn air. I used to fall asleep this way, drifting to the sounds of hypnotic notes as my father played into the night.

That’s when I realized a miracle took place off 28th Ave. this Tuesday afternoon. I’d broken free. Away from Corporate America. Away from the cubicles, the computer screens and the repetition.

And I flew.

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Are You Writing in Passive Voice? 3 Ways to Know

20 Dec

“Mistakes were made.” Perhaps my all-time favorite politician quote, made famous by good ol’ Richard Nixon.

Are you writing in passive voice?

Mistakes were made all right. Mistake number one, Nixon boy: DON’T COMMUNICATE IN PASSIVE VOICE.

Passive voice is boring. It’s what we reporters call “politician talk.” It can avoid responsibility, it will hypnotize readers to sleep, and it confuses people. The exact opposite is active voice. Thrilling! Stimulating! Electrifying! Active voice is what keeps your readers desperate for more.

So, how do you know if you’re writing in the dreaded passive voice? Here are three ways to decipher, and then switch it around to active excitement:

1.       You reader doesn’t know who did the task. “Mistakes were made.” By whom? Who made the mistakes?

Passive Voice: “Mistakes were made.”

Active Voice: “My administration made mistakes.”

2.       Your verb is preceded by “was” or “were,” as examples. When you write with this sentence structure, you lose the sense of immediate action in your description.

Passive voice: “He was driving through the brush.”

Active voice: “He drove through the brush.” 

3.       Your masterpiece sounds like a politician trying to get off the hook. Just read the examples:

Passive voice: “It has been an honor to serve in this role at Rock Star Media.* Employees should be recognized for the hard work they have accomplished.” (*I made up this company to use as an example)

Active voice: “I am honored to serve in this role at Rock Star Media. Managers and leaders should recognize their employees for the hard work they accomplish every day.” 

Are you beginning to see the difference?

Now, here’s where you can really get your teeth grinding. Use stronger verbs, after switching from passive to active. Take my “driving” example from above:

Passive: “He was driving through the brush.”

Active: “He drove through the brush.”

Active with a better verb: “He sliced through the brush, the car his almighty sword.”

Now, aren’t your toes beginning to tingle? I know we’re not all writing thrilling action movies or novels. I work in a corporate environment. I get it. But, you can still make your stories more interesting by using active voice.

Ask yourself, are you ALWAYS pushing to write in this form? Are your words jumping off the page? They should be. And if they’re not, challenge yourself. You have more work to do.

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Thank You to My Awesome Subscribers! An Invitation . . .

9 Dec

This post is not intended to be mind-blowing, or to knock you off your feet in pure revelation.

No. This post is merely intended as a kind, sincere, warm-hearted thank you to all my subscribers. I’ve recently had several new individuals and connections subscribe to my blog—everyone from Bananagram fanatics, to Jews, to animal lovers and knowledge-thirsty students.  Oh yes, and of course my fellow writers. :-)

I’m just getting this thing going and I truly appreciate the fact that you consider my musings relevant or amusing enough to subscribe. Therefore, I invite you to:

  • Share your blog URLs with me (go ahead! Comment and leave your link!), so that others can visit you, I may visit you, and any of us can subscribe to your site (when you subscribe to mine, I only get your e-mail address).
  • Let me know if you have any topics of interest you’d like me to write about.
  • Tell others about my page who you think might find my stories entertaining, or my writing/editing/communications tips helpful in their personal or professional endeavors.

Also, if you want to contact me privately about anything, I’m open to hearing from you. My personal e-mail address is posted under the “contact me” tab.

Again, thank you for being my base, for caring what I have to say, and for finding my posts useful or fun. Keep staying in touch and remember that I truly, truly appreciate you!

Best,

Shari

Gallery

3 Social Marketing Lessons from a Bananagram

6 Dec

Plastic letters in a banana. Was I hallucinating? No, but after one simple email, I switched from a skeptic to an advocate for this unique “game.”

I’m talking about the new age of social media marketing. About a week ago, I wrote a humorous, yet cynical blog post entitled, “Bananagrams: The New Age of American Consumerism.”

A Bananagram.

The next day, when I checked my inbox, I found a surprise. There, filling my subject line, all in caps, was one word: “BANANAGRAMS.”

Turns out the email author was the PR representative for Bananagrams. “Morning Shari,” it read. “I just saw your post.  You have to play it!  It’s so much more than Scrabble in a banana. I attached a few articles on the founder and the creation of the game as an FYI.”

The three articles were from the New York Times, TIME Magazine, and the Boston Globe. Within the hour, I was all hers. How? Well, besides introducing me to the very endearing story behind the Bananagram, she did three very key things:

# 1. She found me.

I wrote my blog without knowing a single thing about Bananagrams. All I observed were five oversized fabric bananas hanging off an aisle at Walgreens. I had no intention of researching these contraptions further.

Yet, the PR rep for Bananagrams searched cyberspace that day for her brand’s name, and miraculously found my blog. She read it and saw an opportunity to educate a potentially influential “advocate.”

#2. She researched me, I’m guessing.

I can’t say for sure, but from the way she approached me, I imagine the Bananagrams PR rep poked around my blog and saw I really am a serious journalist (I say this because the same day I received her email, I had several views of my resume and professional clips).

I have plenty of information on my blog about me: where I’ve worked, the Associated Press awards I’ve won, and clips from the various magazines for which I’ve written.

#3. She educated me, the right way.

After getting a feel for me, she didn’t try and push her brand onto me. Instead, understanding my journalistic values (again, I’m guessing), she attached three articles from three very reputable publications and let the objective stories speak for themselves. Additionally, she didn’t threaten me or ask me to take down my blog post—nor did she request I write a positive follow-up (that’s right, this post was MY idea).

Roundup

This should be a lesson for EVERY company or service out there. You can no longer rely on your potential consumers to contact you. Instead, you need to find them—where they live—whether on Facebook, Twitter, or the blogosphere.

But before you do, spend one minute (literally) reading my first post about the Bananagrams. And see for yourself the difference one email can make. You’ll be amazed.

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